Millennials’ use of the digital world is well-known and
documented. This group of people, born between 1982 and 2004 according to most
sources, are accustomed to immediate access to information. Long gone are the
days of flipping through encyclopedias or even reference books for information;
a simple Google search provides many more options. According to the American
Press Institute, 88% of Millennials get news from Facebook, with 33% getting
news from Twitter. They say that it exposes them to multiple opinions and views,
making them have sculpted opinions from several sources. Many find out about sports results, health news and
recommendations from peers and sources that they’ve never met – forming new
camaraderie and trust in the process. Three-quarters of Millennials have an
account on a social networking site, compared with only half of Generation Xers
and less than a third of the Baby Boomers, according to Ibid and a White House
report on the age group.
Courtesy, American Press
Institute.
This group, varying in age from 12 – 34, is the core
range of most high school, collegiate, amateur, and professional athletes.
While it’s impressive and convenient to get an immediate
pulse on issues and news, one needs to be mindful of the accuracy and
misinformation that is quickly disseminated in the race to be first to market
or the first to “post”. They’re checking their accounts and acting upon the
information.
It’s no coincidence that at Drug Free Sport, we have
increased our social media outreach within the past six months, in an effort to
provide informative posts on supplements (including FDA recalls), sport drug
education, sport drug testing, events, and other current happenings in the
world of sports that will benefit our athletes, their families, and their
support teams. Additionally, it’s a way to listen, learn and engage with peers
on topics that could benefit the entire sports community. Drug Free Sport is
proud to have industry-leading technology and awareness on digital trends,
including in social media.
We encourage all of our athletic administration partners,
student-athletes, professional athletes and their support team members to
follow us on Facebook, Twitter and/or LinkedIn, to hear about up-to-date events
in the field. As we further develop our Webinar content, this will expand our
digital footprint onto video-based social media outlets. It’s a great – and
often times fun – reminder of the importance of making and encouraging good
decisions within your circles of influence.
Drug Free Sport on Social Media:
Hashtag: #DrugFreeSport
Thank you for sharing such valuable and helpful information and knowledge. This can give us more insights! Keep it up. I would love to see your next update.
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